The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.

“As email continues to expand and become an ever-larger part of the marketing mix, DMA is committed to educating businesses and nonprofit organizations about how they can most effectively and responsibly leverage this vital communications channel,” said DMA Executive Vice President and Chief Operating Officer Dr. Ramesh Lakshmi-Ratan.
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The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005. (reported by E-Consultancy) Read the rest of this entry »