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<channel>
	<title>AD-i</title>
	<link>http://www.ad-i.co.uk</link>
	<description>Advertising, design and marketing industry rambles for designers, from designers. A Blog by Atomic Design UK.</description>
	<pubDate>Tue, 11 Nov 2008 12:08:41 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.5</generator>
	<language>en</language>
			<item>
		<title>The modern day platformer!</title>
		<link>http://www.ad-i.co.uk/2008/11/11/the-modern-day-platformer/</link>
		<comments>http://www.ad-i.co.uk/2008/11/11/the-modern-day-platformer/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 12:02:42 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category>Games</category>
<category>creativity</category><category>design</category><category>gaming</category><category>social networking</category><category>visuals</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/11/11/the-modern-day-platformer/</guid>
		<description><![CDATA[
LittleBigPlanet brings a new form of gaming to the PlayStation 3. With impressive visuals and potentially never-ending gameplay, this new Sony title looks all set to be a big hit this Christmas. 
LittleBigPlanet lets gamers create their own worlds with amazingly detailed level editors and customisation options, which brings a brand new concept to gaming. ...]]></description>
			<content:encoded><![CDATA[<p><img id="image160" src="http://www.ad-i.co.uk/wp-content/uploads/2008/11/lbp.jpg" alt="Little Big Planet" /></p>
<p><a href="http://uk.gamespot.com/ps3/action/littlebigplanet/review.html">LittleBigPlanet</a> brings a new form of gaming to the PlayStation 3. With impressive visuals and potentially never-ending gameplay, this new Sony title looks all set to be a big hit this Christmas. </p>
<p>LittleBigPlanet lets gamers create their own worlds with amazingly detailed level editors and customisation options, which brings a brand new concept to gaming. Users can express their creativity by designing their own levels and uploading them to the PlayStation Network for other gamers to download, bringing a great social networking aspect to the game.
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2008/09/16/microsoft-confirms-gta-4-dlc-out-in-time-for-xmas/">MicroSoft confirms GTA 4 DLC out in time for Xmas</a> by david on September 16th, 2008<br />.</p><p><a href="http://www.ad-i.co.uk/2008/09/16/rock-band-goes-mega-deaf/">Rock Band goes mega deaf</a> by andy on September 16th, 2008<br /> Harmonix and MTV Games have snapped up another metal classic that's ready to be downloaded into your Rock Bands.</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>Debate: On Senator McCain&#8217;s Attack Ads</title>
		<link>http://www.ad-i.co.uk/2008/10/17/debate-on-senator-mccains-attack-ads/</link>
		<comments>http://www.ad-i.co.uk/2008/10/17/debate-on-senator-mccains-attack-ads/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 10:41:17 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category>News</category>

		<category>Politics</category>
<category>candidate</category><category>debate</category><category>election</category><category>mccain</category><category>news</category><category>obama</category><category>political</category><category>politics</category><category>president</category><category>senator</category><category>us</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/10/17/debate-on-senator-mccains-attack-ads/</guid>
		<description><![CDATA[YouTube Direktvideo link


Many political watchers said last night&#8217;s presidential debate was Sen. John McCain&#8217;s last chance to change the trajectory of the race. Did he succeed?

Related posts...Interiors - Manchester International Festival by ed on July 6th, 2007.2007 Adobe Design Achievement Award winners by ed on August 6th, 2007Adobe have announced the winners today .Manchester congestion ...]]></description>
			<content:encoded><![CDATA[<p><p><a title="YouTube" href="http://www.youtube.com/watch?v=ylq-LegkhPA">YouTube Direktvideo link</a></p>
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</p>
<p>Many political watchers said last night&#8217;s presidential debate was Sen. John McCain&#8217;s last chance to change the trajectory of the race. Did he succeed?
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2008/06/19/missold-payment-protection-insurance-ppi-get-your-money-back/">Missold payment protection insurance (ppi)</a> by andy on June 19th, 2008<br />Following on from the bank charges scandal (which I think most people would have heard about by now), there is another consumer rebellion in the finance industry that I’ve noticed; mis-sold PPI reclaims.</p><p><a href="http://www.ad-i.co.uk/2007/07/10/manchester-congestion-charges-debate/">Manchester congestion charges debate</a> by ed on July 10th, 2007<br />The .</p><p><a href="http://www.ad-i.co.uk/2007/08/13/the-largest-tv-in-the-world/">The largest TV in the world</a> by Panda on August 13th, 2007<br />Do you think your 42 inch TV is "really big"? How about this one?

Panasonic Viera 103 inch Full HD Plasma,  the same size of  a double bed.</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>Rock Band goes mega deaf</title>
		<link>http://www.ad-i.co.uk/2008/09/16/rock-band-goes-mega-deaf/</link>
		<comments>http://www.ad-i.co.uk/2008/09/16/rock-band-goes-mega-deaf/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:03:37 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Games</category>
<category>360</category><category>band</category><category>dashboard</category><category>games</category><category>heavy</category><category>metal</category><category>microsoft</category><category>points</category><category>ps3</category><category>rock</category><category>rockband</category><category>wii</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/09/16/rock-band-goes-mega-deaf/</guid>
		<description><![CDATA[ Harmonix and MTV Games have snapped up another metal classic that&#8217;s ready to be downloaded into your Rock Bands.
Peace Sells&#8230;But Who&#8217;s Buying? will be available from today on 360 and September 18 for PS3 according to the info we have here.
The title track is included on the Rock Band 2 disc, while the DLC ...]]></description>
			<content:encoded><![CDATA[<p><span class="text_article_body"> Harmonix and MTV Games have snapped up another metal classic that&#8217;s ready to be downloaded into your Rock Bands.</p>
<p>Peace Sells&#8230;But Who&#8217;s Buying? will be available from today on 360 and September 18 for PS3 according to the info we have here.</p>
<p>The title track is included on the Rock Band 2 disc, while the DLC album includes:</p>
<ol class="article_body">
<li class="article_body">1. Wake Up Dead</li>
<li class="article_body">The Conjuring</li>
<li class="article_body">Devil&#8217;s Island</li>
<li class="article_body">Good Mourning / Black Friday</li>
<li class="article_body">Bad Omen</li>
<li class="article_body">I Ain&#8217;t Superstitious</li>
<li class="article_body">My Last Words</li>
</ol>
<p>Peace Sells&#8230;But Who&#8217;s Buying? will be available for $10.99 (£6) or 880 Microsoft Points. You can also download individual tracks if you&#8217;re picky or don&#8217;t like &#8216;Bad Omen&#8217;.</span>
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2008/09/16/microsoft-confirms-gta-4-dlc-out-in-time-for-xmas/">MicroSoft confirms GTA 4 DLC out in time for Xmas</a> by david on September 16th, 2008<br />.</p><p><a href="http://www.ad-i.co.uk/2008/11/11/the-modern-day-platformer/">The modern day platformer!</a> by david on November 11th, 2008<br />.</p></div>]]></content:encoded>
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		</item>
		<item>
		<title>MicroSoft confirms GTA 4 DLC out in time for Xmas</title>
		<link>http://www.ad-i.co.uk/2008/09/16/microsoft-confirms-gta-4-dlc-out-in-time-for-xmas/</link>
		<comments>http://www.ad-i.co.uk/2008/09/16/microsoft-confirms-gta-4-dlc-out-in-time-for-xmas/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 13:55:22 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category>Marketing</category>

		<category>Technology</category>

		<category>News</category>

		<category>Games</category>
<category>360</category><category>cheats</category><category>computer</category><category>games</category><category>grand theft auto</category><category>gta</category><category>launch</category><category>microsoft</category><category>ps3</category><category>psp</category><category>wii</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/09/16/microsoft-confirms-gta-4-dlc-out-in-time-for-xmas/</guid>
		<description><![CDATA[
Microsoft has today confirmed that the first of the highly anticipated Grand Theft Auto IV downloadable episodes is to be released exclusively for Xbox 360 this .
The platform holder notes that the Xbox 360 will be the &#8220;only console with new Grand Theft Auto IV content available this Christmas.

Related posts...The top 10 brands for 2007 ...]]></description>
			<content:encoded><![CDATA[<p><span class="click4link"><img alt="MicroSoft confirms GTA 4 DLC out in time for Xmas" id="image155" src="http://www.ad-i.co.uk/wp-content/uploads/2008/09/199760_1_hs.thumbnail.jpg" /></span></p>
<p>Microsoft has today confirmed that the first of the highly anticipated Grand Theft Auto IV downloadable episodes is to be released exclusively for <span class="click4link">Xbox</span> 360 this <span class="click4link" />.</p>
<p>The platform holder notes that the Xbox 360 will be the &#8220;only console with new Grand Theft Auto IV content available this Christmas.
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/07/18/the-top-10-brands-for-2007-are/">The top 10 brands for 2007 are...</a> by ed on July 18th, 2007<br />[drumroll] .</p><p><a href="http://www.ad-i.co.uk/2007/08/23/social-networking-the-advertising-revolution/">Social Networking, the advertising revolution</a> by ed on August 23rd, 2007<br />If you’re not using these techniques for your online marketing yet, you’re increasingly missing out on an advertising revolution.</p><p><a href="http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/">Fox's biscuits launches 'danda' TV ad</a> by andy on June 19th, 2008<br />[youtube wP0mXUCqOCc nolink]

Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.</p></div>]]></content:encoded>
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		<title>Email marketing software MailCentral distributes successful campaigns</title>
		<link>http://www.ad-i.co.uk/2008/07/31/email-marketing-software-mailcentral-distributes-successful-campaigns/</link>
		<comments>http://www.ad-i.co.uk/2008/07/31/email-marketing-software-mailcentral-distributes-successful-campaigns/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 20:50:03 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Email_Marketing</category>

		<category>New_Media</category>
<category>database</category><category>distribution</category><category>e marketing</category><category>email</category><category>email campaigns</category><category>lists</category><category>mailcentral</category><category>marketing</category><category>newsletters</category><category>opt in</category><category>software</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/07/31/email-marketing-software-mailcentral-distributes-successful-campaigns/</guid>
		<description><![CDATA[The best email marketing tool on the web. Use MailCentral to create, manage and track all your email marketing campaigns and newsletters. The engine behind MailCentral is very powerful and has one of the highest delivery rates I&#8217;ve seen.
If you need to send email marketing newsletters or campaigns you should consider MailCentral. You can sign ...]]></description>
			<content:encoded><![CDATA[<p>The best email marketing tool on the web. Use MailCentral to create, manage and track all your email marketing campaigns and newsletters. The engine behind MailCentral is very powerful and has one of the highest delivery rates I&#8217;ve seen.</p>
<p>If you need to send email marketing newsletters or campaigns you should consider MailCentral. You can sign up for a <a title="Email marketing software - MailCentral" target="_blank" href="http://www.mailcentral.co.uk/trial">FREE TRIAL</a> and get full access to the system instantly. Fab system!!!
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/07/26/email-marketing-stats/">Email Marketing Stats</a> by ed on July 26th, 2007<br />.</p><p><a href="http://www.ad-i.co.uk/2007/07/11/dma-merges-with-email-experience-council/">DMA merges with Email Experience Council</a> by ed on July 11th, 2007<br />The .</p><p><a href="http://www.ad-i.co.uk/2007/07/07/business-benefits-of-email-marketing/">Business benefits of email marketing</a> by ed on July 7th, 2007<br />The growth in demand for email marketing continues to be a key trend in the market.</p></div>]]></content:encoded>
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		<item>
		<title>VW Bollocks (Banned Ad)</title>
		<link>http://www.ad-i.co.uk/2008/06/21/vw-bollocks-banned-ad/</link>
		<comments>http://www.ad-i.co.uk/2008/06/21/vw-bollocks-banned-ad/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:56:02 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Advertising</category>

		<category>Film</category>

		<category>Television</category>
<category>banned</category><category>bollocks</category><category>campaign</category><category>golf</category><category>passat</category><category>polo</category><category>tiguan</category><category>touareg</category><category>tv</category><category>tv ad</category><category>viral</category><category>volkswagen</category><category>vw</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/06/21/vw-bollocks-banned-ad/</guid>
		<description><![CDATA[YouTube Direktvideo link


Created by  BMP DDB, London.
Apparently it was created to run as a TV spot, but due to the language, it was turned into a viral ad. It&#8217;s great makes me laugh everytime!!!!!!

Related posts...Sony Bravia Play-Doh advert by david on October 8th, 2007Another visually perfect advert for Sony Bravia.Difficult is worth doing - ...]]></description>
			<content:encoded><![CDATA[<p><p><a title="YouTube" href="http://www.youtube.com/watch?v=jM8Q92YsyPM">YouTube Direktvideo link</a></p>
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</p>
<p>Created by  BMP DDB, London.<br />
Apparently it was created to run as a TV spot, but due to the language, it was turned into a viral ad. It&#8217;s great makes me laugh everytime!!!!!!
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/08/27/not-just-toilet-paper/">NOT just toilet paper!</a> by ed on August 27th, 2007<br />Here's a novel idea for your next ad campaign - advertise on loo roll!
.</p><p><a href="http://www.ad-i.co.uk/2007/07/18/the-top-10-brands-for-2007-are/">The top 10 brands for 2007 are...</a> by ed on July 18th, 2007<br />[drumroll] .</p><p><a href="http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/">Fox's biscuits launches 'danda' TV ad</a> by andy on June 19th, 2008<br />[youtube wP0mXUCqOCc nolink]

Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.</p></div>]]></content:encoded>
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		<item>
		<title>1984 Apple&#8217;s Macintosh commercial</title>
		<link>http://www.ad-i.co.uk/2008/06/21/retro-1984-apples-macintosh-commercial/</link>
		<comments>http://www.ad-i.co.uk/2008/06/21/retro-1984-apples-macintosh-commercial/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 23:05:57 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Advertising</category>

		<category>Film</category>

		<category>Television</category>
<category>ad</category><category>apple</category><category>computers 1984</category><category>mac</category><category>macintosh</category><category>ridley scott</category><category>steve jobs</category><category>steve wozniak</category><category>tv</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/06/21/retro-1984-apples-macintosh-commercial/</guid>
		<description><![CDATA[YouTube Direktvideo link


Directed by Ridley Scott. Got to be one of the best ads ever!
This commercial, designed by the advertising agency Chiat/Day to introduce Apple&#8217;s Macintosh computer and directed by Ridley Scott fresh off his science fiction classic Blade Runner, has never run again since that Super Bowl spot. But few commercials have ever been ...]]></description>
			<content:encoded><![CDATA[<p><p><a title="YouTube" href="http://www.youtube.com/watch?v=OYecfV3ubP8">YouTube Direktvideo link</a></p>
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</p>
<p>Directed by Ridley Scott. Got to be one of the best ads ever!</p>
<p>This commercial, designed by the advertising agency Chiat/Day to introduce Apple&#8217;s Macintosh computer and directed by Ridley Scott fresh off his science fiction classic <em>Blade Runner</em>, has never run again since that Super Bowl spot. But few commercials have ever been more influential. <em>Advertising Age</em> named it the 1980s&#8217; Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&#038;T, MCI, and Intel.
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/09/01/gorilla-phil-collins-cadburys-chocolate/">Gorilla + Phil Collins = Cadbury's Chocolate</a> by ed on September 1st, 2007<br />This ad made us chuckle while watching BigBrother on Friday night.</p><p><a href="http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/">Fox's biscuits launches 'danda' TV ad</a> by andy on June 19th, 2008<br />[youtube wP0mXUCqOCc nolink]

Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.</p><p><a href="http://www.ad-i.co.uk/2008/06/18/google-changes-its-favicon/">Google changes its favicon</a> by andy on June 18th, 2008<br />When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed.</p></div>]]></content:encoded>
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		<title>Brains stars in new Drench Ad</title>
		<link>http://www.ad-i.co.uk/2008/06/20/brains-stars-in-new-drench-ad/</link>
		<comments>http://www.ad-i.co.uk/2008/06/20/brains-stars-in-new-drench-ad/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 22:33:43 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Advertising</category>

		<category>Film</category>

		<category>Television</category>
<category>ad</category><category>brains</category><category>dance</category><category>drench</category><category>puppet</category><category>thunderbirds</category><category>tv</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/06/20/brains-stars-in-new-drench-ad/</guid>
		<description><![CDATA[YouTube Direktvideo link


The minds behind the latest must-see advert - Thunderbirds&#8217; genius Brains grooving to 90s euro-dance hit &#8216;Rythym is a dancer&#8217; - are pulling the consumer puppet-strings again as the ninety second video is posted all over the net for millions to see.
&#8220;As a relatively new water brand Drench had to find a way ...]]></description>
			<content:encoded><![CDATA[<p><p><a title="YouTube" href="http://www.youtube.com/watch?v=e2aRDacKANs">YouTube Direktvideo link</a></p>
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<br />
The minds behind the latest must-see advert - Thunderbirds&#8217; genius Brains grooving to 90s euro-dance hit &#8216;Rythym is a dancer&#8217; - are pulling the consumer puppet-strings again as the ninety second video is posted all over the net for millions to see.</p>
<p>&#8220;As a relatively new water brand Drench had to find a way to make an impact,&#8221; explained CHI Partners&#8217; executive creative director Ewan Paterson, who wrote the advert.</p>
<p>&#8220;By creating something that people would hopefully seek out and pass on to their friends we&#8217;re able to achieve that impact.&#8221;</p>
<p>During the dazzling dance routine the gyrating bespectacled scientist swigs from a bottle of Drench mineral water then skids on his knees to the tagline &#8216;Brains perform best when they&#8217;re hydrated.&#8217;
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2008/06/21/vw-bollocks-banned-ad/">VW Bollocks (Banned Ad)</a> by andy on June 21st, 2008<br />[youtube jM8Q92YsyPM nolink]

Created by  BMP DDB, London.</p><p><a href="http://www.ad-i.co.uk/2007/10/08/sony-bravia-play-doh-advert/">Sony Bravia Play-Doh advert</a> by david on October 8th, 2007<br />Another visually perfect advert for Sony Bravia.</p><p><a href="http://www.ad-i.co.uk/2008/06/18/difficult-is-worth-doing-honda-accord-live-tv-ad/">Difficult is worth doing - Honda Accord Live TV Ad</a> by andy on June 18th, 2008<br />[youtube uIUChm7fJjs nolink]
New ad from Honda.</p></div>]]></content:encoded>
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		<title>Missold payment protection insurance (ppi)</title>
		<link>http://www.ad-i.co.uk/2008/06/19/missold-payment-protection-insurance-ppi-get-your-money-back/</link>
		<comments>http://www.ad-i.co.uk/2008/06/19/missold-payment-protection-insurance-ppi-get-your-money-back/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 15:02:27 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Random</category>

		<category>News</category>

		<category>Financial</category>
<category>bank charges</category><category>loans</category><category>loan advice</category><category>mis sold</category><category>missold payment protection insurance</category><category>payment protection</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/06/19/missold-payment-protection-insurance-ppi-get-your-money-back/</guid>
		<description><![CDATA[Following on from the bank charges scandal (which I think most people would have heard about by now), there is another consumer rebellion in the finance industry that I’ve noticed; mis-sold PPI reclaims. It seems a number of firms have been mis-selling the payment protection insurance (PPI) which is used to cover loans. The Citizens ...]]></description>
			<content:encoded><![CDATA[<p>Following on from the bank charges scandal (which I think most people would have heard about by now), there is another consumer rebellion in the finance industry that I’ve noticed; mis-sold PPI reclaims. It seems a number of firms have been mis-selling the payment protection insurance (PPI) which is used to cover loans. The Citizens Advice Bureau noticed this some years ago, and published information on their concerns.It’s taken a while but now the Financial Service Authority have looked into it and concurred with the Citizens Advice Bureau, seeting out a number of fines. This has prompted people to <a target="_blank" title="missold payment protection insurance - get your money back" href="http://www.brunelfranklin.com/ppi-take-the-test.aspx">start reclaiming</a> their mis-sold PPI from the companies responsible. Many industry analysts believe this mis-selling could be quite widespread and that, potentially, millions of people could have a valid claim.
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<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/07/10/channel-surfing-for-youtube/">Channel surfing for Youtube</a> by ed on July 10th, 2007<br />.</p><p><a href="http://www.ad-i.co.uk/2007/07/25/kissing-chair/">Kissing Chair</a> by ed on July 25th, 2007<br />I love this - I think we should get some for around the office.</p><p><a href="http://www.ad-i.co.uk/2007/07/07/south-park-mac-or-pc/">South Park Mac or PC</a> by ed on July 7th, 2007<br />A parody of the Mac vs.</p></div>]]></content:encoded>
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		<title>Fox&#8217;s biscuits launches &#8216;danda&#8217; TV ad</title>
		<link>http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/</link>
		<comments>http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 14:04:12 +0000</pubDate>
		<dc:creator>andy</dc:creator>
		
		<category>Advertising</category>

		<category>Marketing</category>

		<category>Television</category>
<category>biscuits</category><category>campaign</category><category>cgi</category><category>danda</category><category>disney</category><category>fox</category><category>mother</category><category>tv ad</category><category>vinnie</category>
		<guid isPermaLink="false">http://www.ad-i.co.uk/2008/06/19/foxs-biscuits-launches-danda-tv-ad/</guid>
		<description><![CDATA[YouTube Direktvideo link


Biscuit maker Fox&#8217;s is to launch a TV campaign fronted by an animated character dubbed a &#8220;danda&#8221;, a cross between a dog and a panda.
Fox&#8217;s came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox&#8217;s Glacier Mints&#8217; polar bear Peppy.
The TV campaign, the first by ...]]></description>
			<content:encoded><![CDATA[<p><p><a title="YouTube" href="http://www.youtube.com/watch?v=wP0mXUCqOCc">YouTube Direktvideo link</a></p>
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<p>Biscuit maker Fox&#8217;s is to launch a TV campaign fronted by an animated character dubbed a &#8220;danda&#8221;, a cross between a dog and a panda.</p>
<p>Fox&#8217;s came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox&#8217;s Glacier Mints&#8217; polar bear Peppy.</p>
<p>The TV campaign, the first by ad agency Mother since it won the Fox&#8217;s biscuits business late last year, introduces Vinnie the &#8220;wise-guy Italian American&#8221; panda/dog who extols the virtues of company&#8217;s &#8220;biscwits&#8221; as the &#8220;good stuff&#8221;.</p>
<p>Vinnie, who has black-and-white colouring like a panda and a face like a dog, has been developed by the animation team at agency MPC, who worked on Disney&#8217;s The Chronicles of Narnia.
</p>
<div id="ifyoulikedthat"><h3>Related posts...</h3><p><a href="http://www.ad-i.co.uk/2007/08/27/not-just-toilet-paper/">NOT just toilet paper!</a> by ed on August 27th, 2007<br />Here's a novel idea for your next ad campaign - advertise on loo roll!
.</p><p><a href="http://www.ad-i.co.uk/2007/09/01/gorilla-phil-collins-cadburys-chocolate/">Gorilla + Phil Collins = Cadbury's Chocolate</a> by ed on September 1st, 2007<br />This ad made us chuckle while watching BigBrother on Friday night.</p><p><a href="http://www.ad-i.co.uk/2007/10/08/sony-bravia-play-doh-advert/">Sony Bravia Play-Doh advert</a> by david on October 8th, 2007<br />Another visually perfect advert for Sony Bravia.</p></div>]]></content:encoded>
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