Biscuit maker Fox’s is to launch a TV campaign fronted by an animated character dubbed a “danda”, a cross between a dog and a panda.
Fox’s came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox’s Glacier Mints’ polar bear Peppy.
The TV campaign, the first by ad agency …

If you’re not using these techniques for your online marketing yet, you’re increasingly missing out on an advertising revolution.

© Pavel Losevsky - Fotolia.com
Here’s a collection of useful articles I’ve found while researching the subject:
Social Networking, Blogging and Web 2.0
Marketers Start to Use Social Networks for CRM Instead of Ads
Real Promise of MySpace, Facebook Lies in …

[drumroll] … and the top 10 brands for 2007 are…

1) Coca-Cola
2) Sony
3) Toyota
4) Dell
5) Ford
6) Kraft Foods
7) Pepsi
8) Microsoft
9) Apple
10) Honda
Participants were asked:
“We would like you to think about brands or names of products and services you know. Considering everything, which three brands do you consider the best?”
Full stats can be found here on …