AD-i: Advertising, design and marketing industry rambles for designers, from designers. A Blog by Atomic Design UK.
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Advertising, design and marketing industry rambles for designers, from designers. A Blog by Atomic Design UK.

Getty gets a facelift

Getty images have just released a new version of their website for users to preview. The new site will launch fully over the next few weeks.

getty new site

At first glance it looks like they’ve made significant improvements to their search interface. Allowing you to filter searches based on dynamic criteria based upon your search results, a popular technique employed by larger e-commerce sites. Getty hope the new interface will enable you to find images faster, broaden your search criteria for more image results and instantly access similar images that are tagged with related keywords.

I think it’s a step in the right direction from a traditional stock library facing increasing competition from the swarm of royalty free image libraries that are emerging every day.

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SPAM emails collection by Panda on August 15th, 2007
Tao starts to collecting anonnying SPAM emails on his personal blog, and wants to share his collection with all of you .

Google changes its favicon by andy on June 18th, 2008
When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed.

Pixie Childrenswear Online Shop Launched by andy on June 19th, 2008
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The Secret To Successful Advertising

Slate have posted an excellent article that explores Donald Gunn’s theory that all great advertising used one of 12 formats.

“In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.”

Example from the sixth format, ‘benefit causes story’. Here we follow a series of events caused by the product’s benefits…

“In this Lynx ad, we see a series of attractive women forgiving a guy’s uncouth behavior. (It’s OK that you’re late, it’s OK that you forgot my birthday, it’s OK that you cheated on me, and so forth.) In the payoff, it’s revealed that the guy has been using Lynx body spray. The product’s benefit—beguiling women to the point of dementia—creates the story.”

View Slade’s interpretation of the 12 formats in their slideshow.

Related posts...

1984 Apple's Macintosh commercial by andy on June 21st, 2008
[youtube OYecfV3ubP8 nolink] Directed by Ridley Scott.

contact by atomic on December 15th, 2006
Atomic Design Ltd Spooner House 116a Ashley Road Hale Cheshire United Kingdom WA14 2UN Telephone: +44 (0) 161 929 7221 Fax: +44 (0) 161 929 7216 general enquiries: .

Gorilla + Phil Collins = Cadbury's Chocolate by ed on September 1st, 2007
This ad made us chuckle while watching BigBrother on Friday night.

2007 Adobe Design Achievement Award winners

Adobe have announced the winners today here.

The student finalists and winners were honoured by Adobe and the community during an awards gala and gallery on August 2, 2007 in the de Young Museum in San Francisco.
Continue Reading »

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Experimental Flash Fun by Tom on July 11th, 2007
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ED FLANDERS by Tom on July 24th, 2007
SIMPSONISE YOURSELF HERE.

BBC iplayer Final Date Announced by james on July 13th, 2007
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Read Me

t-post

T-post have a unique way of distributing their news – via t-shirts!

Continue Reading »

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South Park Mac or PC by ed on July 7th, 2007
A parody of the Mac vs.

Channel surfing for Youtube by ed on July 10th, 2007
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Kissing Chair by ed on July 25th, 2007
I love this - I think we should get some for around the office.

The Top 10 Spoof TV Ads Ever!

It must be the best compliment to any brand or creative agency to have a spoof ad made for your advert or product. There have been many spoof ads over the years and some really great ones recently, here’s my top 10 with a couple of bonus clips at the end of this post.

Starting with this classic, the oldest spoof example I could find…
1.MasterCard

Continue Reading »

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Fox's biscuits launches 'danda' TV ad by andy on June 19th, 2008
[youtube wP0mXUCqOCc nolink] Biscuit maker Fox's is to launch a TV campaign fronted by an animated character dubbed a "danda", a cross between a dog and a panda.

1984 Apple's Macintosh commercial by andy on June 21st, 2008
[youtube OYecfV3ubP8 nolink] Directed by Ridley Scott.

NOT just toilet paper! by ed on August 27th, 2007
Here's a novel idea for your next ad campaign - advertise on loo roll! .

The most unique packaging design

A simple technique achieves an almost hypnotic effect when opening the packaging of this Widex hearing aid.

Related posts...

Google changes its favicon by andy on June 18th, 2008
When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed.

iDA extends deadline by ed on July 12th, 2007
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Timeout for Manchester

Manchester Shortlist

The London based publisher is said to be recruiting in the north for it’s Manchester version of the Timeout magazine.

After their increasing success with the timeout.com/manchester website and the release of the Manchester Shortlist it’s looking more likely that we’ll see the 2nd edition on our shelves very soon.

Mike Barnett, media and communications manager at the Library Theatre in Manchester said “We as a group of theatre media folk discuss Time Out Manchester’s progress every time we meet. There is in my view, definitely a market for a print/what’s on title.”

Watch this space!

Related posts...

Channel surfing for Youtube by ed on July 10th, 2007
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Kissing Chair by ed on July 25th, 2007
I love this - I think we should get some for around the office.

Missold payment protection insurance (ppi) by andy on June 19th, 2008
Following on from the bank charges scandal (which I think most people would have heard about by now), there is another consumer rebellion in the finance industry that I’ve noticed; mis-sold PPI reclaims.

Kylie – The Exhibition, Manchester

spinning around

I went to see this exhibition at the weekend and I must say I was impressed! A stunning eclectic mix of outfits from her eighties ‘I should be so lucky’ break to the most recent Showgirl tour, many designed by Dolce & Gabbana. Not to mention those famous gold hot pants!

There’s a huge array of photography on show too – every album and single cover shot to date was on show.

Get a little closer to Kylie and go and see the show in Manchester while it’s on until September 2nd. If you can’t make it you can get a taster of the collections online here…

Related posts...

Art Attack - Banksy by andy on July 26th, 2007
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Escher’s Relativity, Immortalised in LEGO by ed on September 5th, 2007
Being a huge fan of LEGO myself – this is probably the most impressive work of art I’ve seen created entirely with LEGO! .

Urbis hosts the Hacienda exhibition by ed on July 20th, 2007
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Amazing Flash – Animator vs. Animation

If you’ve ever animated in Flash, you’ll appreciate just how much work has gone into this!


Animator vs. Animation by *alanbecker on deviantART

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Amazing 'tunnel house' by ed on July 10th, 2007
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Urbis hosts the Hacienda exhibition by ed on July 20th, 2007
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Kylie - The Exhibition, Manchester by ed on July 31st, 2007
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email stats

Email Experience’s site, EmailStatCenter.com sends their useful stats of the month…

Continue Reading »

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iPhone flops on eBay by ed on July 6th, 2007
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MicroSoft confirms GTA 4 DLC out in time for Xmas by david on September 16th, 2008
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Intelligent image resizing by ed on August 22nd, 2007
If you've ever had problems scaling or cropping images to multiple format and work spaces, this will amaze you! .

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