AD-i: Advertising, design and marketing industry rambles for designers, from designers. A Blog by Atomic Design UK.
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Advertising, design and marketing industry rambles for designers, from designers. A Blog by Atomic Design UK.

1984 Apple’s Macintosh commercial


Directed by Ridley Scott. Got to be one of the best ads ever!

This commercial, designed by the advertising agency Chiat/Day to introduce Apple’s Macintosh computer and directed by Ridley Scott fresh off his science fiction classic Blade Runner, has never run again since that Super Bowl spot. But few commercials have ever been more influential. Advertising Age named it the 1980s’ Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel.

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contact by atomic on December 15th, 2006
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about us by atomic on December 8th, 2006
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[youtube uIUChm7fJjs nolink] New ad from Honda.

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