The minds behind
the latest must-see advert – Thunderbirds’ genius Brains grooving to 90s euro-dance hit ‘Rythym is a dancer’ – are pulling the consumer puppet-strings again as the ninety second video is posted all over the net for millions to see.
“As a relatively new water brand Drench had to find a way to make an impact,” explained CHI Partners’ executive creative director Ewan Paterson, who wrote the advert.
“By creating something that people would hopefully seek out and pass on to their friends we’re able to achieve that impact.”
During the dazzling dance routine the gyrating bespectacled canadian pharmacy cialis scientist swigs from a bottle of Drench mineral water then skids on his knees to the tagline ‘Brains perform best when they’re hydrated.’
Leave a Reply
Let us know your thoughts
Comments don't require registration or password, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. We encourage comments to be short and to the point.
You must be logged in to post a comment.