Biscuit maker Fox’s is to launch a TV campaign fronted by an animated character dubbed a “danda”, a cross between a dog and a panda.

Fox’s came up with the cross-breed using CGI digital technology in order to avoid any legal issues with Fox’s Glacier Mints’ polar bear Peppy.

The TV campaign, the first by ad agency Mother since it won the Fox’s biscuits business late last year, introduces Vinnie the “wise-guy Italian American” panda/dog who extols the virtues of company’s “biscwits” as the “good stuff”.

Vinnie, who has black-and-white colouring like a panda and a face like a dog, has been developed by the animation team at agency MPC, who worked on Disney’s The Chronicles of Narnia.