When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed. A few week ago, the big capital “G” that was used as a favicon on every google site turned into an ugly lower-case “g”. That tiny event gave birth to tons of reactions on blogs or on twitter (did anyone say buzz?), people obviously didn’t seem to like the new favicon.

A few days ago, Google’s reaction appeared on the Official Google Blog, Marissa Mayer explains that the current favicon is part of an ongoing design process that seems to have been painful (that’s how I translate rigorous and interesting).