Now Reading Full Article Trackback

111 Responses to “Gorilla + Phil Collins = Cadbury’s Chocolate”

1. on 02 Sep 2007 at 2:57 pm1 ctsc

   It’s not a solo if the music doesn’t stop.

2. on 02 Sep 2007 at 4:59 pm2 n00.be » Best commercial ever!

   […] What do you get when you mix a gorilla, Phil Collins and ‘In the Air Tonight’? An awesome commercial for Cadbury’s Chocolate, that’s what! The video’s written and directed by Juan Cabral of Fallon London. You know, the guy behind the Sony Bravia balls ad. (via AD-I) […]

3. on 02 Sep 2007 at 6:52 pm3 Busiku

   This is the best commercial i have seen on tele, who could think of mixing a Gorilla and Phill Collins song together.
   All i can say is well done to producer

4. on 02 Sep 2007 at 7:26 pm4 Anonymous

   Spotty dog it has everyone talking !!!!!you can feel the gorrillas passion very good!!!!!!!
   just picturing someone thinking they are playing Wembly its the neck roll and the jumping to the beat count
   lets see what happens next well done cadbury(LOL)

5. on 02 Sep 2007 at 7:27 pm5 Bob

   Two words - “Total crap !”.

6. on 02 Sep 2007 at 9:02 pm6 Gorilla + Phil Collins = Cadbury’s Chocolate « No fear : No hesitation : No surprises : No doubt

   […] Gorilla + Phil Collins = Cadbury’s Chocolate September 2nd, 2007 — blackhatspider Just a link to a funny video of a gorilla playing the drums to the intro of a Phil Colins video. Posted in Humor. […]

7. on 02 Sep 2007 at 10:52 pm7 Andy

   Great advert, definately something that is going to stick in my mind for a long time. Completely entertaining. Thanks Mr Cabral and team

8. on 02 Sep 2007 at 11:44 pm8 sandy

   my favourite advert, absolutely love it.

9. on 03 Sep 2007 at 12:40 am9 D'n

   Awesome. Don’t forget, we already have a rich association between Collins and Gorillas — who did the track to “Tarzan”, hmm?

   Well done & a half!

10. on 03 Sep 2007 at 9:09 am10 Hannah

    Brilliant, laughed my head off. Such a great ad - well done!!!!

11. on 03 Sep 2007 at 9:23 am11 Jeff

    Well done Cadburys - absolutley no link between the Gorilla and the chocholate but does its job - got us talking - I think this gorilla is destined for great stardom - watch out Hollywood.

12. on 03 Sep 2007 at 10:24 am12 Anonymous

    You were watching big brother?

13. on 03 Sep 2007 at 10:37 am13 Erik Ghint

    Small chuckle first time I saw, will be one of those annoying ads that you’ll have to leave the room after the second time you’ve seen it.

    Will spawn stupid youtube mockery and not die for ages

    Pile of arse.

14. on 03 Sep 2007 at 11:20 am14 Emily

    Fantastic advert.. Not sure I understand the connection with Cadbury’s but who cares.. Laughed my head off on Friday when I first watched it…
    Em

15. on 03 Sep 2007 at 12:09 pm15 Carl M

    I really enjoyed the advert - thought it was brilliant. Surprised it was for Cadbury but definitely memorable.

16. on 03 Sep 2007 at 2:14 pm16 boris

    Calm down. It’s brave but it aint’s THAT great. Good for grabbing attention but didn’t make me laugh.

17. on 03 Sep 2007 at 2:20 pm17 em22

    It’s an excellent advert! Cadburys being so famous they don’t need to make an normal advert telling us how good their delicious choc is.

    Instead we get this great 1m30 seconds of brilliance, now for those of you who don’t get it, it’s because your minds are not yet at the mature state to enjoy something a little more sophisticated - the evidence is there by your comments ; “a pile of arse” , “total crap” etc, not very articulate.

    The advert i would imagine has worked very well as I have been talking about it with people, which is exactly want they want!

    Great stuff, if only all adverts where as cryptic and entertaining!

18. on 03 Sep 2007 at 5:16 pm18 sarah

    I love the advert i want that gorilla..He’s wicked

19. on 03 Sep 2007 at 7:59 pm19 ron

    two words ” totally cool “

20. on 03 Sep 2007 at 9:25 pm20 jismo

    shit. a monkey bashing on phil collins head would have been better. am in no rush to go and buy a dairy milk.

21. on 03 Sep 2007 at 10:27 pm21 thesquire

    did anyone else think there was a connection between the advert and brian just winning big brother. had he not said he followed every big brother and has also “been waiting for this moment all his life”. The fact the two stars bear a resemblence is just alittle uncanny.

    Co-incidence or Conspiracy??

    By the way i think brian is great so don’t get any silly racist ideas.

22. on 03 Sep 2007 at 10:38 pm22 FATDUB

    I do not as a rule normally leave feed back on websites.
    However on this occasion I feel that i should.

    This advert is utterly fantastic.
    it does not pander to peoples insecurities and does not pretend to be anything other than an advert, it does not promise to make us look younger, fitter more handsome etc

    It says to me that whatever cards you are dealt on this planet we can, at least once, achieve out personal desires.

    love it, well done all those involved in it’s making.
    e

23. on 03 Sep 2007 at 11:19 pm23 jAZZbASS

    great advertisement, no sexual innuendo, no words, no fake family scenario, an advertising benchmark, I’ll expect to see the gorilla at the next Phil Collins concert… Phil… I am available to play bass…..

24. on 04 Sep 2007 at 12:53 am24 cheat007

    The best advert in years.

    Just purely for the fact that they use a Phil Collins track in an advert. He is a legend!

    Now just make some more ads with Genesis tracks in

25. on 04 Sep 2007 at 9:18 am25 boris

    Thanks for enlightening ‘those who don’t get it’ Em 22. For this to be the best advert in years is a sad endictment to advertising - so you may be right. And to be fair people will talk about a guy doing shadow puppetry on Youtube. Doesn’t make it inspired.

26. on 04 Sep 2007 at 9:21 am26 Ian

    Whooa Fatdub a monkey banging drums says all that. Come on , please!! ha ha

27. on 04 Sep 2007 at 10:14 am27 Tom

    Hi all,

    Like everything else in media its not new.
    seems like someones been copying old ideas.
    see this advert.

    ummmmm.

    http://www.youtube.com/watch?v=18BcWQsljvU

28. on 04 Sep 2007 at 10:20 am28 CFC

    I don’t get it, there must have been some reasoning behind using a gorilla, it’s catchy but it doesn’t make me want to go buy Cadbury chocolate.

29. on 04 Sep 2007 at 6:25 pm29 micah

    ctsc: you’re mistaking a solo piece of music for a solo within a song (one is written for a single instrument, the other merely features a single instrument).

    music nerd nitpicking aside though, i loved the ad. they really nailed what they were going for: an ad that just makes you smile. it’s like those cat videos on youtube that you absolutely can’t help but smile at. hell, you could advertise anything with a cat being wacky and it’d be an instant win.

30. on 05 Sep 2007 at 7:58 am30 Anonymous

    most amazing ad ive seen in a long time brilliant!!

31. on 05 Sep 2007 at 2:15 pm31 julie

    ABSOLUTELY AWESOME! I love the song, I love the way the gorilla plays!

    It’s just magical I’m telling ya! My mate says the creator should get a raise!!!

32. on 05 Sep 2007 at 2:49 pm32 Mat

    totall genius.. loving it

33. on 05 Sep 2007 at 4:52 pm33 james jewell

    I was sitting at home watchindg dumped and a house mate said oh f* me this ad is an absolute classic.
    Im watching the build up thinking this gorilla breathing , thinking what the f*..huh.. this aint gonna be funny, is this some sort of air freshner ad or add for mintees, and when the gorilla cracks his neck and gets relaxed and then drums out the beat to the phil collins track , after the build up, i laughed my eyes out.
    One of the best ads ever produced,!

34. on 05 Sep 2007 at 7:25 pm34 CGATL

    Interesting ad… Not sure the relationship between Gorilla, Phil Collins and MILK CHOCOLATE. If you ask me it misses a point.

35. on 05 Sep 2007 at 7:28 pm35 CGATL

    If you want to see something funny watch this video.

    http://www.funnyordie.com/videos/74

36. on 05 Sep 2007 at 9:15 pm36 ed

    “If you want to see something funny watch this video.”

    v. funny! I thought the out-takes were better though!! never work with children or animals!

37. on 06 Sep 2007 at 4:24 am37 Mandy

    I live in Oz and my niece told me to check this ad out ……I haven’t laughed so much in ages. Being a huge Phil Collins fan there was a split second before it happened that I realised what the Gorilla was going to do …..didn’t spoil it in the least. Now I’ve got half of Adelaide and Sydney come to that matter checking it out.

    Well done …..totally awesome and nothing smutty about it. Great way to start my day.

38. on 06 Sep 2007 at 3:33 pm38 chris

    as far as selling chocolate i think it was a waste of £6.2million as i dont think it will make people get up and buy cadbury’s chocolate. however i pi**ed my laughing when i saw, its a hillarious and brilliant advert, i’ve never seen anything like it. well done cadbury’s and the producer!!!!!!

39. on 06 Sep 2007 at 8:12 pm39 Anonymous

    Stunning ad; a real 3 in the morning idea.
    I can see it all now; sitting around a desk in the ad agency: “OK, any ideas for the CDM campaign”, long pause, sound of someone toking on a weapons grade spliff, slightly shorter pause, and then through a set of clenched teeth that don’t want to let any air out…”Yeah man, how about a Gorilla playing the drums”.

    One question though; who is the drummer in the ad?

40. on 07 Sep 2007 at 7:51 am40 gadget man

    brill add my kids want it as a ringtone on there phones gets everyone talking about chocolate

41. on 07 Sep 2007 at 3:19 pm41 Sharpsthename

    To say “it wont make me go out and buy Cadbury’s chocolate” is a trifle crass in my opinion, and hints at a rather one-dimensional mind. No advertisement I ever saw..EVER .. has made me go out and buy something. But almost every ad I see raises or lowers my opinion of of a company or it’s brand: for instance the Renault ads in the 90’s featuring an Italian priest scuttling around in a swishing robe makes me think: ‘I hate Renault for foisting this sh*t upon me’ while the latest Skoda ad of a car made from cake ingredients makes me love the company for its superb imagination.
    The Ape ad from Cadburys doesnt make me laugh in the least, in fact quite the opposite: it makes the hairs stand up on the back of my neck for its pure cleverness, attention to detail, choice of the Collins track, the Apes expressions and head movements and so on….dont be thick and look at whats directly in front of you: look at all the thought that went into it for God’s sake. Cadbuys deserve a medal for daring to do this. I love it. Even though I can agree to a degree with the guy who says he’ll hate it when he’s viewed it more than twice!! Final word though: BRILLIANT

42. on 07 Sep 2007 at 5:45 pm42 Cosmo

    Personally I was never a fan of Phil Collins but appreciated his music and drumming skills were quality, who remembers him jet setting for Live Aid on Concorde to play at both venues? Perhaps he is in the gorilla suit, who knows? But all in all, this ad is very moving and really makes me smile, and it keeps popping into my head! Just want to see it again! And can’t wait for the follow ups…

43. on 08 Sep 2007 at 5:48 am43 Capitano Uncino » Archivio Blog » Gorilla + Phill Collins: che spot!

    […] Salve, sono Spugna, il segretario del Capitano: se sei nuovo da queste parti, sottoscrivi il feed RSS per restare aggiornato sulle novità del Capitano. Ahrrrr!Quello che potete vedere qui sotto è lo spot pubblicitario di una tavoletta di cioccolato che va in onda sulle tv inglesi in questo periodo. Io l’ho visto ieri sera su AD-i Blog, e devo dire che l’ho trovato grandioso. […]

44. on 08 Sep 2007 at 1:40 pm44 J Rich

    What a briliant advert!! I have never written in to a site before, not even sure its the right site for a lay person to be commenting on but that advert has been put together so well that it has made me and everyone around me talk about it and the product. Well done , Well done!

45. on 08 Sep 2007 at 10:11 pm45 Tracie

    Brilliant -Makes me laugh every time!

46. on 08 Sep 2007 at 10:12 pm46 Tracie

    utterly brilliant - makes me laugh every time!

47. on 09 Sep 2007 at 2:05 am47 Jamster

    Loved this ad. Creative thinking is so much better than some of the negative comments posted on this site. Thank you for the smile….

48. on 09 Sep 2007 at 3:58 pm48 Alan Straughton

    hahahahahahahahahahahahahahahahqahahahahahahagreat, fantastic, cool, Phil Collins double.

49. on 09 Sep 2007 at 10:39 pm49 bmwdriver

    Is there a hidden message? If there is i’m not intelectual enough to spot it! What I can see is that it has a lot of people talking about it, and wether or not it makes you go out and buy some Cadbury’s chocolate it has had the (probably) desired effect - it has raised peoples awareness of Cadbury’s. Oh - am I wrong? Well just ask yourselves this —- “How many times in the last 5 - 10 - or even 15 years have YOU said the word “CADBURY’S” “?

50. on 10 Sep 2007 at 2:05 pm50 Sharpsthename

    Hey, Quintin - thanks for what help?? Bearing in mind the link to your ghost-wrting site, I do hope you wont be plagiarising my words..??!!

51. on 10 Sep 2007 at 4:04 pm51 AMW

    This advert is brilliant, very well thought out and makes you watch it to the end. Great work by the production team.

52. on 11 Sep 2007 at 9:13 am52 Carl

    hi all, as a company owner myself marketing for me is about choosing how you want your company to be viewed by those whom you mean to attract as clients, not to directly sell your product. most consumers today are far too clever for traditional ‘call to action’ sales ads of old.

    As for this ad, i think it is pure marketing genius. It wont directly sell more choc, but it lifts the general opinion of cadburys and is a massive depature for them from thier traditional sex,choc, ads.

    As for me, i wish i was in the possition to spend that kind of cash on an ad, if i was, and my marketing team came to me with an ad that was half as good as this i would be 1 happy guy!

    excellent ad, tastfully done… nailed it!

53. on 11 Sep 2007 at 8:40 pm53 kiteman

    boss ad keep them comin

54. on 12 Sep 2007 at 4:43 pm54 silverback

    Excellent advert, as previously stated by many, this must have brought the “Cadbury” name to the fore in many conversations since it’s first screening.
    Well done to the whole team.
    May this be the start of many more radical ads.

55. on 12 Sep 2007 at 11:02 pm55 Dave & Mon

    Fantastic advert we loved it hope there will be more like that one it really cheers you up + we like the dairy milk thank’s cadburys.

56. on 12 Sep 2007 at 11:21 pm56 Fiona

    This advert is absolutely fab. I just cant get over it yet. I’m sure its going to have people talking for weeks.

57. on 13 Sep 2007 at 12:50 pm57 Jon

    Hi, you either love it or hate it - i love it, but can understand those who are not so familiar with Phil wondering what all the fuss is about. As for more cadburys adverts to Genesis songs - cant wait to see what they can do with “Suppers ready” !!!!

58. on 13 Sep 2007 at 6:22 pm58 Rod

    Phil Collins is looking rough, isn’t he? Someone said there was also a gorilla in the ad - where?

    Great ad. Get me some choccy!!

59. on 13 Sep 2007 at 7:51 pm59 daveh

    wowed me instantly. I have watched the commecial channels to see it a second time but without sucess. excellent effort worthy of a major award.
    D.

60. on 14 Sep 2007 at 6:46 am60 paul mcgrath

    an original advert that captures your imagination brilliant.

61. on 14 Sep 2007 at 10:46 pm61 Krista

    I think its fab, every time it comes on the tv i rush into watch it, the best ad ever, so relaxing. Mmmmmmmm Cadburys. Thats what’s it all about!

62. on 14 Sep 2007 at 10:49 pm62 paul

    this advert will be around for many years! cadbury will rep the rewards for a brave add… touching the human nerve for mankind

63. on 15 Sep 2007 at 11:43 am63 Jeff

    In this age of grand illusion, world dramas, ever increasing interest rate and fuel increases together with world commodity and human rights issues, what better way to bring some humor and normality into our otherwise tumultuous lives.

    Phil collins for those who dont know, is a music legend of our times, he was here when I was much younger and is still around today albeit deaf in one ear ( for the moment )

    Cadbury has been around even longer and YEAH, I can relate to a spliff at 3 am.

    Cadbury, all I want to say is ” CHOICE ONE “

64. on 15 Sep 2007 at 6:06 pm64 Mike

    I love this advert, just pure entertainment and so cool!

    I have been going on about it all week to my wife and kids

    and now they have seen it they all agree its great.

    Thanks to Cadbury’s and all involved in making this.

    A bit of free fun?

65. on 15 Sep 2007 at 8:10 pm65 Anonymous

    I thought this was a brilliant ad and when you’re a chocaholic you can relate to the joy the gorilla is experiencing in the music. He even smells the music in the way you would chocolate. I can only say those who didn’t enjoy the add don’t really know about real pleasure.

66. on 15 Sep 2007 at 8:57 pm66 jude

    I am a big PC fan, this advert makes me howl with laughter every time it is aired.

67. on 15 Sep 2007 at 11:54 pm67 paula

    boss advert love it …is it a real grollia tho ???? lol am blonde

68. on 16 Sep 2007 at 4:50 pm68 Chris Edge

    Best tv ad since the Strand cigarette ad of the @50’s. Absolutely great!!!!

69. on 17 Sep 2007 at 2:22 pm69 martini

    It’s a fun ad, and i do love it.

    The only problem : after the advert, instead of going out and buying dairy Milk - i went out and bought a Phil Collins Greatest Hits album

    :(

70. on 17 Sep 2007 at 8:44 pm70 Ellen

    Pure brilliance; good call Cadbury listening to the creative team behind this one. How will this sell chocoloate/enhance the brand? Look at the art direction: purple backdrop, dark brown/black colours in gorilla, silver drumkit = subtle subconscious nudge to buy Cadbury’s chocolate as purple is their brand colour and the silver and dark brown represents chocolate in a wrapper. Ad content represents sheer ‘joy’ reflected by gorillas body language and actions, target audience probably 30-somethings now with children who will be viewed by Cadbury as next generation Dairy Milk consumers hence why this Phil Collins track used (and the great drumming of course). Sorry, ex-suit who can’t resist unpicking the creative rationale on this one! This ad makes me go back to agency!!

71. on 17 Sep 2007 at 11:20 pm71 rio

    attention grabing i like it

72. on 19 Sep 2007 at 8:16 pm72 wardie

    I think the Ad is absolutey awesome, what a great idea .

73. on 20 Sep 2007 at 9:37 pm73 John Docherty

    I think this is an obvious form of guerrila advertising - clever eh?

74. on 20 Sep 2007 at 10:32 pm74 howard

    is this garila real or not i have herd it was real but i dont no ?

75. on 24 Sep 2007 at 8:52 am75 Cas

    Excellent, great ad, its the talk of the office and even in the pub.
    Dont watch BB so do not get the suggested connection, think CDM is a far too much bigger than BB to pay mega bucks for throway comments from some no-mark on a soon- to-be taken-off-the-air show!

76. on 25 Sep 2007 at 10:12 pm76 Bob ster

    Was it just me or is this “the essence of being a human” - dropping into a zen like zone, total focus , totally in the moment. Just about how I feel when I eat a Cadbury.

77. on 29 Sep 2007 at 2:34 am77 mrs.P.Nielson

    Absolutely brill advert. I don’t usually watch the ads, they really annoy me,but I was watching the footy on sky in a bar,Liverpool of course! this ad came on playing a phil collins tune, I immediately looked up, being a fan of his,and I just had to watch it to the end,gets you talking anyway”Have you seen the gorilla advert for cadburys”Pure genius, but who is the gorilla?that’s on everyone minds now. Don’t know if it will encourage people to buy Cadburys, but I’m sure Phil’s record sales will rise!

78. on 30 Sep 2007 at 3:11 am78 Nick

    Absolutely fantastic advert and anyone who says otherwise is clearly not an interesting person. This advert is simply the best i have ‘ever’ seen to date, such an amazing track and absolutely mind-boggling - i must say though, when i first seen it i was utter gobsmacked it was from Cadbury’s.

    Just an amazing track, amazing video and overall it just screams “wow”.

    Great job, thanks a lot to whoever came up with this idea.

79. on 01 Oct 2007 at 5:38 am79 Anonymous

    “Rather than wet our appeite for gorgeous tasting chocolate, the ad simply aims to entertain.”

    Should be “whet our appetite,” not wet.

80. on 01 Oct 2007 at 10:13 am80 Anonymous

    My husband loves the ad. He wants it on dvd so he can watch it anytime. He hates the way the ad has been shortened.

81. on 02 Oct 2007 at 11:42 am81 Phil

    I am waiting for the full length version………go on do the full song……….thats just a tease. BRILLIANT

82. on 03 Oct 2007 at 10:38 am82 Captain Casino

    Superb !!!!!!!!!!!!!!!!!!!

83. on 03 Oct 2007 at 1:03 pm83 ANN N CHRIS

    Well its the BEST ad we have seen for years.
    Well done CADBURY.
    ALSO THE BEST CHOCOLATE IN THE WORLD
    AS IS PHIL COLLINS THE BEST WE HAVE ALL HIS ALBUMS.
    THANX CADBURY……

84. on 03 Oct 2007 at 7:50 pm84 anya

    the ad is brill. they should relise it as a cd. then wot ever is made give some to Children in need. I could watch it over and over again. Keep up the work.

85. on 03 Oct 2007 at 7:55 pm85 dblaine

    Wow…. my clients tell me I’m BRILLIANT when I charge them $6.2M or more, and the ad generates $50M in new sales from people they have never done business with before. No wonder you UK boys continue to lose market share.

    So the best I can give this piece is, entertaining, and offer to fire the dumbass who dropped $6.2 clams to feed their creative ego. Sorry to burst your bubble gang, the gig is about selling chocolate bars, and I just don’t believe this piece will do that.

    Juan, you’re a flop, and the Emperor has no Clothes. You wasted your clients money.

    There I said it. webwildcatting dotus commus if you want to rip my face off, or hire us directly. You better be damn tough if you want to rip our faces off, and want to spend alot less than $6.2 million for a guy in a monkey suit.

    Thanks for listening,

    db

86. on 03 Oct 2007 at 8:31 pm86 dblaine

    One more quip….

    Phil Collins is laughin’ all the way to the bank. What a coup!

    His TEAM is brilliant. I bet he didn’t drop a cent, AND gets royalty cash for it every time it plays. Did you notice the next You Tube piece to play is one of him, and not Cadbury? Can you say back-fire?

    That guy in the monkey suit is Phil’s banker takin’ in the scent of money!

    Good job Team Collins! Stealth at it’s best!

    Run Juan out of town….

87. on 03 Oct 2007 at 9:19 pm87 Dan

    is that a real gorilla lmao?! It looks real you know….

88. on 05 Oct 2007 at 12:43 pm88 Shelbie

    heyyya this advert makes me chuckle each time it comes on, and i really think it is a sucscessful advert

89. on 08 Oct 2007 at 12:32 am89 Simon

    I was waiting for the best bit dudu dudu da…dudu da, dudu da… I remember that tune as a youth frickin wicked. Made ya wanna play the drums!!

90. on 08 Oct 2007 at 10:53 am90 kat

    is the monkey real

91. on 11 Oct 2007 at 9:15 am91 sam

    Totally awsome!

92. on 11 Oct 2007 at 2:02 pm92 emma

    i absolultly love it want the video on my phone it’s wicked well done cadbury!!!!!!!

93. on 11 Oct 2007 at 2:02 pm93 emma

    wicked ! ! need it on my mobile

94. on 11 Oct 2007 at 11:12 pm94 John

    Just seen the ad, but the wife missed it so googled and found this site. Played the clip and we both played “air drums” with the gorilla!! Love it.

95. on 16 Oct 2007 at 9:43 am95 ainy

    two words fantastic advert
    i really really love that ad especially gorilla in it with his passion with music great song great product well donre to producer.every time i see it i feel like i am dancing with him as well. well done again

96. on 18 Oct 2007 at 7:39 am96 Anonymous

    the advert is great i just keep thinking how funny it would be if it was phil collins undernearth that suit!it is a great advert that has got people to talk, i mean it only shows the cadbury logo for about 2 seconds, but all of us know who the adverts by, you know its done its job without aggrevating us like most adverts these days its just a fun advert but not quite as good as the BT buissness one with gordon ramsay thats the best ad ever

97. on 19 Oct 2007 at 3:36 pm97 Sean

    Superb advert. Cant fault it. Had a really good laugh and watched it three times. More like this please.

98. on 24 Oct 2007 at 1:33 pm98 alex

    Hi
    put it as a download please????please?????please???? as i would use it as a creensaver, top advert (so what if there is a meaning or not) , its about time we had something fun on tv.
    Me and the misses sat down and watched the advert over and over again just to see all the movements of (phil) the gorilla.
    absolutly ace.

99. on 25 Oct 2007 at 9:38 pm99 Mim

    Advert par excellence. My kids and I love it to death… and the kids love chocolate, so let pester-power prevail. Cadbury’s knew what they were doing. They were courageous to drop the cash on such a concept that appeals to different people of different ages. As for ‘dblaine’. Siddown and shut up. When the fox fails to get the grapes, it says they were sour.

100. on 27 Oct 2007 at 9:46 pm100 Roger Needs

     Best advert ever, please tell me its a real gorilla, wife says its Phil Colins, no way too pretty, whenever I see a Gorilla I will think CADBURYS chocolate, spot on

101. on 29 Oct 2007 at 3:18 pm101 Anonymous

     Where can you download the song from like it is remixed in the advert with the drums coming in early?????

     REEEEEEALLY need to know!

     Thanks

102. on 29 Oct 2007 at 10:36 pm102 Karen

     Best advert I’ve seen in years. Thought the advertising agencies had forgotten how to do them.

103. on 05 Nov 2007 at 4:59 pm103 Spiyda

     I’ve seen this advert several times now,

     and I just can’t help thinking that the gorilla looks incredibly like Phil Collins!

     is it Phil in there ?

     :-)

     I love it ! ..

104. on 08 Nov 2007 at 2:41 pm104 susan

     ABSOLUTELY BRILLIANT !!!!!!!!!!!! xx

105. on 09 Nov 2007 at 6:41 pm105 Anonymous

     i just want to know?
     is the gorilla real. i really really want to know
     because i think it is, because monkeys and gorillas are
     like soooooooooo awesome

     i just REALLY REALLY NEED TO KNOW

106. on 09 Nov 2007 at 6:44 pm106 NATALIE

     hey peeps, bloomin WICKED advert
     i mean i love chocolate and even more so…..Gorillas,
     what a great mix

     now…all i really need to know is…if the gorilla is real
     because if its not, i think ill cry but if it is ill be the happiest
     person ever born =D

     so please put me out of my misery

     thankyou xxx

107. on 11 Nov 2007 at 1:36 pm107 Lindsey

     Love this advert !!!!! I think that the follow up ad should have the same gorilla playing in the same suit and then removing his head to reveal the real Phil collins underneath, Phil should then pick up and eat some Cabury’s choc and wink at the camera.

     I think that would be funny

108. on 11 Nov 2007 at 3:14 pm108 Bill

     Adsolutely brilliant. Didn’t want it to end.

109. on 19 Nov 2007 at 4:01 pm109 ed

     an alternative version of the ad…

     http://www.youtube.com/watch?v=SKh9GT6Q5D0

110. on 07 Jan 2008 at 8:01 pm110 dblaine

     I’m just wondering….

     Is Cadbury actually SELLING any more chocolate bars as a result of this ad?

     I see many people complimenting the creativity of the ad, but I can’t see that the ’share’ value has risen as a result of this advert…. hmmm….

     Neither of my kids have come home screaming for a Cad bar of late, if ever. There’s been no tie in with my local grocers here in the States…

     If you Brits are off pounding each others shoulders silly with ‘Jolly goods’ and “Wicked That” and whatever …. for this spot, honestly, I have lake front land in Cleveland with a view for you….

     We continue to suggest we could have done a better job for the Lads, Lasses, and Stake holders at Cad for their $6.2 Million. Further, I bet if we dub out Phil, and dubbed in here we’d get just as many people chiming in call ‘Buddy Rich’ in a monkey suit brilliant too…

     Again, nothing against Phil. He’s the brilliant one here and so is his marketing team.

     For the stakeholders at Cads, come to us when you want to make real money, and not feel like you’ve been made a monkey.

111. on 27 Jun 2008 at 2:30 pm111 Spoonfeeder

     I’m in advertising, I create adverts for a living…

     I spend time thinking up these kind of things, but there is a huge difference between a great ad and a great ad that sells sh!t (nothing)…

     This advert has great entertainment value, but I don’t think it will do the brand much good…

     10 years from now it will be a case of… “Do you remember that gorilla ad?” not… “Do you remember that cadbury ad…

     It is great for Youtube and ring tones, but crap for sales…

     I want to see where they take this concept, will they make a whole string of pointless gorilla adverts or will they go in a different direction like trucks belting down a runway for no apparent reason…

     This is the result of too many people smoking weed after 3am in the morning and not enough concentration on how to make relevance (logic) and creativity come together to make great advertising that sells…

     The creative on this job have just shot themselves in the creative foot…

     Dumb asses!

     You deserve a public execution by firing squad…

Leave a Reply

Let us know your thoughts
Comments don't require registration or password, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. We encourage comments to be short and to the point.