| Posted by ed | August 7th, 2007 | Advertising
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Slate have posted an excellent article that explores Donald Gunn’s theory that all great advertising used one of 12 formats.
“In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) …
| Posted by ed | August 6th, 2007 | News
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Adobe have announced the winners today here.
The student finalists and winners were honoured by Adobe and the community during an awards gala and gallery on August 2, 2007 in the de Young Museum in San Francisco.
Categories were:
Animation (winner)
Motion Graphics (winner)
Digital illustration (winner)
Digital Photography (winner)
Environmental Graphics and Packaging (winner)
Interactive and Web Design (winner)
Live Action (winner)
Print Design …
| Posted by ed | August 6th, 2007 | Print
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T-post have a unique way of distributing their news – via t-shirts!
Subscribing to T-post is a lot like having a subscription to a magazine but instead of receiving magazines in your mailbox – you receive t-shirts. Once every six weeks, a new t-shirt is designed based on a current news item and print the shirt’s …
| Posted by ed | August 2nd, 2007 | Advertising
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It must be the best compliment to any brand or creative agency to have a spoof ad made for your advert or product. There have been many spoof ads over the years and some really great ones recently, here’s my top 10 with a couple of bonus clips at the end of this post. …
| Posted by ed | August 2nd, 2007 | Graphic_Design
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A simple technique achieves an almost hypnotic effect when opening the packaging of this Widex hearing aid.
Related posts…iDA extends deadline by ed on July 12th, 2007.Google changes its favicon by andy on June 18th, 2008When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed.
| Posted by ed | August 2nd, 2007 | Print
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The London based publisher is said to be recruiting in the north for it’s Manchester version of the Timeout magazine.
After their increasing success with the timeout.com/manchester website and the release of the Manchester Shortlist it’s looking more likely that we’ll see the 2nd edition on our shelves very soon.
Mike Barnett, media and communications manager at …