Email Experience’s site, EmailStatCenter.com sends their useful stats of the month…

Day of the Week:
The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). – eROI, “Email Marketing Statistics By Day and Time” (July 2007)

Day of the Year:
The Most Popular Email Days of the Year For Retailers was Dec. 26, 2006, based on percent of retailers tracked via RetailEmail.Blogspot.
- Email Experience Council/RetailEmail.Blogspot, “The Most Popular Email Days of the Year For Retailers” (July 12, 2007)

Salary:
The current average salaries (for email marketers) have increased from $50,526 in 2005 to $63,547.
- JupiterResearch “E-mail Spending and Governance 2007″ (2007)

ROI:
83% of marketers surveyed said that they thought 2007 ROI for email will increase over last year.
- Datran Media Research, “The 2007 Email Marketing Survey: Looking Forward” (2007)

For more information on email marketing, check out our dedicated email distribution platform, MailCentral is a member of the Email Experience Council and has many articles in the resource centre to help you create effective campaigns.

From MailCentral…

Best time of day:
Highest percent of click rates take place around the lunch hour – 6.2% CTR at noon. – eROI Email Statistics (Q2 2006)

The times that perform the best for read rates bookend the work day. – eROI Email Statistics (Q2 2006)

What you’re up against:
Consumers are getting an average of 35 emails a day. – Jupiter Research (2006)

Business recipients get nearly 100 per day. – Jupiter Research (2006)

Our Advice:
Every company’s mailing list is going to behave differently – our advice would be to look at the best activity times on your website. ie, what time of day is best for gaining sales or enquiries? Deploy your campaigns around or before these most active times and you’ll get higher responses.